Illustration is communication. Product illustrations are used in digital product design to improve the user experience. Product illustrators usually work with brands or advertising agencies to create illustrations that communicate complex or abstract ideas in a simplified, attractive visual form. Product illustration provides information and context to improve clarity and lead the user to their next step. Product illustrators create images that enhance users’ understanding of a brand, product, or tool. Using a consistent color palette and illustration style, product illustrators create artwork for a given brand in a way that allows users to easily associate the product with that company. Product illustrators create images for websites, advertisements, or product packaging.
Product illustrations are especially helpful when the text is complex, when concepts are abstract, when users want to know what to do next, when onboarding users through a welcome screen or instructions, when showing users their progress, or when a user may be confused or annoyed, such as when they get an error message. The goal is to delight users by adding a human element to their experience. At Anna Goodson Illustration agency, we represent highly skilled product illustrators who have the creative, strategic, and technical skills to elevate your project and brand.