Daniella Ferretti

Daniella Ferretti

(She/Her) • Barcelona, Spain

Biography Interview

Daniella Ferretti, a Chilean illustrator based in Barcelona, Spain. Her colorful, conceptual style mixes digital shapes with organic textures. Inspired by nature, travels and daily life, she seeks to express concepts linked to personal growth, psychology, feminine strength, sustainability, biodiversity and social rights. Her illustrations have accompanied articles in important international media.

Selected clients

Los Angeles Times, The Boston Globe, Yale's University, Outside Magazine, Ernst&Young, Rotary Magazine, WebMD

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Editorial, Architecture, Lifestyle, Travels, Nature, Urban, Healthcare, Beauty

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  • 2019 / Finalist, Arroz Negro Illustration and Writing Contest, BCNMés Magazine, Barcelona, Spain
  • 2017 / Finalist, Sao Joao da Madeira International Illustration Encounter, Portugal
  • 2016 / Finalist, 7th Iberoamérica Ilustra Catalog of Illustration, Guadalajara Book Fair, Mexico

Career Milestones

Move to Barcelona to do an illustration master, be selected in some international competitions, enter to Anna Goodson Illustration Agency

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Daniella Ferretti in the Spotlight

Daniella Ferretti

Your pronouns

How do you define your identity? Do you identify with (or advocate for) any marginalized communities?
I am moved by feminine energy and empathy. From there I value and celebrate diversity and freedom so that we can all live and love in the way that best suits us, freeing ourselves from the stereotypes with which we have been raised.

Where is home?
Over the years I’ve realized that home is inside us, and is made by all those things that make us shine. So, home can move within us and could be any place where we feel happy and we could share with beautiful people.

Describe your style in one sentence
A composition of shapes, colors and textures that allow me to express strength and balance

What lights your soul on fire?
A great song, dance, walk by the sea, a beautiful sunrise or sunset, nature.

What themes do you enjoy exploring?
In recent years, all the topics that have to do with self-knowledge, personal growth and mental health.

What techniques do you use?
A mis of digital and textures, painting, watercolor, ink.

How much of yourself and your own story can we see in your work?
My personal projects have a lot of my inner imagery and I always try to transfer some of it to projects for other clients, in whatever way possible.

Is there an unmistakable thread in your creative work?
Others say that there is…for me sometimes is harder to see it, but maybe the bright colors and that I always try to add some nature or female element.

What do you want to be known for?
Being able to express positive concepts through beauty

Which projects excite you most?
Those in which I can freely and abstractly express what is inside me and also use my aesthetic references

What is your dream gig?
This year I saw the French band L’imperatrice in a club in Barcelona The best mix of good music, great vibes and dancing. One of the best I’ve been.

Where, when and how do you best create?
In my studio, quiet, with good music. And the sketches usually come from walks, trips or reflections.

How has your style evolved since you started?
I think that now it is a little more abstract, over time I have been able to simplify what I want to show.

What do you find most challenging in your practice or in the industry?
We are surrounded by images, social networks, trends and sometimes it is difficult to deal with all that and not “contaminate” creativity with all of it.

How as being an illustrator changed your life?
I like to see how I have been able to turn the way I had of expressing myself into a job, and that people value it.

Name a tool you can’t live without!

Tell us about a project you worked on that was meaningful to you as an artist.
Last year I developed an illustration series for SilverCloud, a mental health platform. They asked me images to empower their users. Finally most part of the images came inspired from personal drawings I made during a personal process the last years, which was very gratifying.

What influences or inspires your art?
Nature and its perfect harmony

What would you tell your younger self?
To be more confident with myself and laugh more too

Why do you think art speaks louder than words?
Maybe because everyone can interpret it the way it make sense and comes to them

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